Children as young as five are being traumatized after watching videos of a killer teddy bear called ‘Huggy Wuggy’ – prompting warnings from police, schools and worried parents. Schoolchildren acted out the actions of the razor-toothed horror game character in the playground after videos slipped through Youtube and TikTok filters.
First-graders were exposed to the terrifying clips that see the creature sing about “hugging and killing” and asking viewers to “take their last breath.” The worrying trend has been branded the online equivalent of the ‘Killer Clown’ craze, which swept across Britain several years ago.
Police forces have even issued warnings to parents while schools have also stepped in to advise mums and dads. A Dorset Police spokesperson warned: “The blue bear-like figure has long arms and rows of razor-sharp teeth.
“Set in an abandoned toy factory, Huggy is an in-game villain who stalks players since vents are inaccessible places. Videos of the game are available on YouTube, with other clips dedicated to Huggy in songs.
“One song includes the lyrics ‘I could kiss you here forever, until you breathe your last breath together.
Chris Conroy, Cyber Protection Manager for Dorset Police, said: “There are videos people have made, songs people have made, and it’s popping up all over YouTube and Tik Tok using this imagery quite graphic of this bear-like character with razor sharp teeth. It’s based on fears of jumping and things you definitely wouldn’t want kids exposed to.”
Huggy Wuggy is a character from a puzzle game in which players try to escape their evil stalker in a toy factory. The game is available on platforms such as YouTube and Roblox and contains disturbing content that is unfiltered due to the lack of age ratings.
Mr Conroy added: “If you were to use even the kids of YouTube, for example, that might pass because there’s nothing sinister about the name of a video. It’s really about paying attention what your kids are doing and making sure they don’t just believe that YouTube Kids videos are safe because unfortunately with videos like this, things fall through the cracks.”
Police said some schools were seeing children recreate a game in the playground by hugging and whispering nasty things in the recipient’s ear. A line in a song by Huggy Wuggy reads, “I could hug you here forever, until you breathe your last breaths together.”
He adds: ‘My teeth sharp and ready, within reach, yeah they’re deadly’ while in another, the blue bear invites people to ‘lean in for a spine-breaking hug’.
Mum-of-two Rhia Fearn, 35, from Etwall, Derbys., said she was shocked when her five-year-old son Harrison came home from school and asked about the character. She said: “A few weeks ago he started talking about Huggy Wuggy, who I innocently thought was a good character because of his name.
“I was asking him questions about whether he was a good guy, and Harrison was adamant ‘no, he’s a bad guy and he kills people’. It was really contradictory for me because I thought ‘it can’t be true – his name is Huggy Wuggy”.
“He said the kids at school were talking about it and a friend of his was watching it. This weekend we were out shopping and he spotted a boy with the teddy and he said ‘it’ is Huggy Wuggy, look mama”.
“It was my first glimpse of Huggy Wuggy’s physique and it prompted me to ask a little more about him. He told me that Huggy Wuggy kills everyone he meets and he’s not not nice, he’s a bad guy and he’s very bad.
“I believe it’s accessible on Youtube and it’s really creepy that this Huggy Wuggy slipped under my radar as a parent and infiltrated my child’s mind without me even realizing it. Now , I feel really silly for not listening more carefully to what my son was telling me and realizing the violence that this character portrays.
“Kids want to play Huggy Wuggy games, they talk about it in the playground. It’s really scary because a lot of parents will be oblivious to this level of violence that our kids are exposed to.
“We need help and awareness because it’s scary how it goes under the radar. I think I’m pretty aware of what I’m letting Harrison be exposed to, but when it happens in conversations in the playground, I think parents and schools need to be more vigilant.”
Another parent added: “All the kids are talking about it and showing each other these videos, it’s become a bit of a craze that’s getting really popular. It’s hugely concerning because this character is really spooky and downright terrifying. It’s a version of that craze. for killer clowns.”
Justine Brown, headteacher at Deal Parochial Church of England Primary School in Walmer, Kent, was among those issuing warnings to parents recently. he said: “We see children recreating play on the playground with hugs and unpleasant whispers.
“He’s a very deceptive character, as hugs should be seen as kind and loving, and because of his cute name, he can infiltrate firewalls and filters. Be careful what your children are watching.”
A school protection officer wrote to parents: “It has come to my attention that a character named Huggy Wuggy is being seen by children online, some as young as first year. The character can easily being seen on Youtube channels and is a teddy bear with razor sharp teeth who sings ominous songs about cuddling and killing.
“In one of the videos, the bear asks the viewer to breathe his last. He is a very misleading character, because hugs should be seen as something kind and loving, and because of his name , it is capable of infiltrating firewalls and filters.
“I just wanted to let parents know so you are aware and can be vigilant about what your kids might be watching.”